This particular ad was on a review of their game, and first off the use of color is very nice high saturation colors are being pulled off without burning your eyes. Their use of highlights and character placement help to create approximate symmetry and the interesting designs of the characters keep your eye bouncing around looking for details.
(I retrieved the image from here but Gearbox made the image)
Kelly, Rosh. "Battleborn Review - Unbridled Fun." Wccftech. WCCF PTE LTD, 18 May 2016. Web. 20 Apr. 2017.
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